.Article Perspectives: 15.Ever before wondered just how a power engineer winds up managing an influencer advertising and marketing system? Jonathan Eg, Chief Executive Officer of Partipost, spills the tea on The Adrian Show.Trick takeaways:.Why trading algorithms triggered being alone (and a career pivot).The magic formula: authenticity + consistency = influencer results.B2B influencer advertising in Asia: It's coming, but little by little.AI influencers: Cool, but most likely will not substitute your BFF's Instagram.The settlement problem plaguing influencer marketing (and just how Partipost is actually tackling it).Fun simple fact: Jonathan's dad looks forward to Mondays. Yes, you read through that right.Income: The influencer marketing garden is growing quicker than you can state "wipe up." From micro-influencers to AI characters, the game is actually altering-- but legitimacy still reigns supreme.So, just before you write off that buddy along with 200 followers as "certainly not significant," don't forget: around the world of nano-influencers, your bestie may merely be the upcoming significant point.Tune in for more influencer insights and maybe grab a tip or two for your very own Instagram video game!